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Year: 2021

Cognitive Solution for Sustainable Growth

Achieving sustainable growth in utilities through cognitive digitization
Year: 2021
Provider: Google Cloud
Contacts:

Andrea Lui

AI Presales Lead @Datwave

Danilo Attuario

Delivery Manager AI @Datwave

abstract

Datwave transformed the customer acquisition process for energy plans by developing a serverless Cognitive OCR solution. This advanced system uses Google Vision APIs to streamline data extraction from utility bills, reducing manual entry and enabling real-time, personalized energy quotes. The optimization led to a 184% increase in conversion rates, a 7% boost in acquisition-to-activation rates, and 87% customer satisfaction. The scalable infrastructure also efficiently manages traffic spikes from marketing campaigns. Discover how leveraging OCR technology and serverless solutions can enhance acquisition efficiency and customer satisfaction.

CHALLENGE

Streamlining the customer journey to the ideal energy plan involves manually extracting detailed information from outdated utility bills, which can hinder the customer acquisition process. Reducing manual steps and simplifying the funnel is essential for enhancing the customer experience and boosting conversion rates on new energy plan inquiries. Discover how optimizing the process can lead to more efficient customer acquisition and increased satisfaction.

our solution

Datwave enhanced the customer acquisition process by developing a serverless Cognitive OCR solution as part of a new acquisition funnel. This advanced information retrieval system processes images and digital energy invoices uploaded by customers. By implementing a redesigned onboarding flow, Datwave significantly reduced manual data entry steps. Utilizing Google Vision APIs, the Datwave Cognitive Suite Solution extracts billing and customer information in real-time, enabling the delivery of personalized energy quotes tailored to individual needs. Discover how leveraging OCR technology and Google Vision APIs can streamline data processing and improve customer acquisition efficiency.

Results

The implementation of Datwave’s serverless Cognitive OCR solution significantly improved the customer acquisition funnel’s performance metrics. By drastically reducing manual data entry, the solution achieved a 184% increase in conversion rates, a 7% boost in acquisition-to-activation rates, and 87% customer satisfaction. Leveraging serverless infrastructure, the system efficiently handles traffic spikes from marketing campaigns and promotions. Discover how optimizing data processing with advanced OCR technology and scalable infrastructure can enhance conversion rates and customer satisfaction.

Benefits

Increases customer satisfaction to 87%.
Boosts digital account creation to 13%.
Enables mass digitalization of business processes and strengthens quality of data analytics.
Furthers green and sustainability initiatives across the business.

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