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Year: 2024

Search on Institutional Website

Year: 2024
Provider: Google Cloud
Contacts:

Andrea Lui

AI Presales Lead @Datwave

Alessandra Sartori

Generative AI Expert @Datwave

abstract

A leading fashion brand sought to revolutionize its online presence through advanced AI search capabilities. Datwave, recognizing the importance of a seamless user experience, recommended and implemented Vertex AI Search on Google Cloud Platform. By leveraging the advanced version with large language models (LLM), the company achieved top-tier search functionality, including autocomplete and spellcheck, comparable to leading search engines. This implementation significantly enhanced user experience and overall site performance, setting a new standard for fashion’s digital landscape.

CHALLENGE

A leading fashion company, renovating its online institutional website, sought to integrate advanced AI-driven search capabilities to enhance user experience. The challenge was selecting the best search solution from numerous options to meet the company’s goals and elevate site functionality.

our solution

Recognizing the importance of a seamless search experience, Datwave recommended using Vertex AI Search on Google Cloud Platform. To ensure the solution met the customer’s needs, Datwave thoroughly tested both standard and advanced versions of Vertex AI Search. The evaluation revealed that the advanced version, featuring large language models (LLM), provided the best fit for optimizing search functionality and enhancing user experience.

Results

With Datwave’s expert recommendation and support, the customer successfully deployed Vertex AI Search on their website. The implementation resulted in a significantly improved search functionality, featuring advanced capabilities like autocomplete and spellcheck. Users now experience a search experience comparable to top search engines, enhancing overall site usability and performance.

Benefits

Improved User Experience Users benefit from a more intuitive and efficient search experience, enhancing satisfaction and retention.
Enhanced Accuracy The advanced search capabilities of Vertex AI Search deliver more accurate and relevant search results, improving usability.
Content Summaries Users can quickly grasp the essence of search results through integrated content summaries, saving time and effort.
Increased Engagement Advanced features such as autocomplete and spellcheck encourage users to interact more actively with the website, driving higher engagement levels.
Competitive Edge By modernizing its online platform with advanced AI capabilities, the customer maintains a competitive edge in the digital marketplace.

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